Piedmont Farm Animal Refuge: Style Guide

This is the final Style Guide for Piedmont Farm Animal Refuge (PFAR). I updated their logo and better defined the typefaces and colors for their branding.

The original logo is the Horizontal Lock up, which can be seen on page 2 of the style guide. I worked on creating the Vertical Lockup and the newsprint logo for PFAR. It was decided that it would be best to create these options to be more flexible for future designs. Additionally, rules were set up for sizing the logo, tag lines, and icon for their promotional materials.

PFAR's original colors are the top row of the color section. Pantone matches were provided, along with two new accent colors: "PFAR Purple" and "PFAR Grey."

Lastly, rules were defined for using their selected typeface, "Cicle" and two new typefaces were proposed, "Alternate Gothic" and "Malam."